Keep this in mind when scaling, growing, your business

Scaling a business is not just growing a business. Growth is about size; if you have a group of five people working on a task and you add another five people you increase the size of the company. However, if all ten people are working pretty much as they were before then, you haven’t achieved any scale benefits. To scale a business, you must get more growth from everything you put into it. So you do the work of ten people, but with seven people. Scaling goes beyond size and gets to efficiency.

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Five Essential Growth Strategies for Small (and large) companies

In this post, we talk about the five core growth strategies and show how these appear in practice: market penetration, new products, new markets, diversification, and acquisition. The value of understanding these strategies is focus: working on multiple growth strategies at the same time is expensive and distracting.

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